Real Geeks is an all-in-one sales and marketing platform with a built-in client relationship manager (CRM) to manage leads from start to finish. With a 3.71 out of 5 score, it is one of the best real estate marketing companies. We based this score on 32 factors, including features, pricing, customer reviews, ease of use, and expert score. Based on our Real Geeks reviews, users like its CRM tools and automation capabilities, making it an efficient solution for real estate agents looking to solidify and build their brand with an online presence.
Pros
- Customizable IDX website
- Third-party integration with lead generation platforms
- Ability to drive leads through social media platforms like Facebook
- Multiple types of landing pages to target specific clients
- Managed Facebook and Google pay-per-click ads
Cons
- Only for buyer and seller leads
- Does not specialize in niche leads (like expired, foreclosure, or FSBO leads)
- No live chat support
- Direct mail marketing is limited to postcards
- No print mail solutions
Recommended For:
- Independent agents looking to build an online brand through unique IDX listing websites, landing pages, and online ads for lead generation
- Agents who have experience nurturing leads and want to take advantage of Real Geeks’ automated email drip campaigns
- Agents who prefer to generate leads through paid online marketing platforms like Facebook and Google Ads to target niche clients and bring them to the real estate website
Not Recommended For:
- Agents who want transaction management solutions
- Agents with listings that need to create marketing materials to maximize listing exposure
- Salespersons who already have a steady stream of business through their referral networks
- Establish Plan: $299
- Grow Plan: $599
- Expand Plan: $999
- Conquer Plan: $1,599
*The pricing above is based on the 12-month contract. Six-month terms are also available if you want a shorter contract. All options are monthly and require a one-time sign-up fee of $250.
Real Geeks Reviews: What Users Think
Is Real Geeks worth it? It has received great reviews for its robust website features and easy-to-use CRM. One review mentioned liking the preset workflows already created to keep leads engaged. Another customer was extremely pleased with how their website ranked on search engines. An agent also appreciated their paid search and social marketing program, Real Leads, for generating high-quality leads and new business. Additionally, Real Geeks customer service received excellent reviews for being responsive and efficient.
- G2: 4.6 out of 5 based on 103 Real Geeks reviews
- Google Reviews: 4.6 out of 5 based on 259 Real Geeks reviews
There have been several negative reviews about Real Geeks. One client mentioned that the website templates need updating. Additionally, users said that some features require a bit of a learning curve. Compared to other lead generation platforms like Market Leader and BoldLeads, Real Geeks has limited marketing customizations, which is another source of frustration for some users.
Fit Small Business has a strict policy of editorial independence. Whenever we say a product or service is excellent (or not great), it is based on thorough evaluation and hands-on experience. With this, I have personally evaluated dozens of online real estate schools, platforms, and systems to arrive at the best possible recommendations.
While Real Geeks pricing is not the cheapest, the platform is a worthy investment for agents looking to generate and convert leads through customized IDX websites, auto-responder SMS features, and email drip campaigns. A standout feature for us is its lead tracking system, which monitors leads who engage on the website in real time, allowing agents to focus on clients ready to convert. We also like the automated email drip workflow, which makes lead follow-up easier as prospects move in their conversion journey.
I identified several areas for improvement regarding Real Geeks’ website customization. For instance, the platform offers limited web templates, which could frustrate agents who want a specific design for their websites. Additionally, unlike a fully customizable website like Squarespace, the blogging resources and content management system are also limited. An alternative like Market Leader can help you find exclusive buyer and seller leads while also providing you with a CRM, customizable IDX websites, and marketing automation.
Real Geeks Alternatives
Real Geeks is a valuable lead generation tool for real estate agents. However, at $299 per month, you might want to consider other platforms to find a better fit for your budget and business. Here are four of the best lead generation software and best places to buy real estate leads to consider aside from Real Geeks:
Real Geeks costs from $299 to $1,599 per month, with a one-time startup fee of $250. Unfortunately, this pricing may be prohibitive for some customers. It has expensive pricing compared to other options, which has led to a lower rating. However, for this price, agents have an IDX-enabled website and CRM, landing pages, SMS text marketing automation, mobile apps, email drip campaigns, and property valuation tools. You also have access to a library of how-to’s and strategy guides for how to use Real Geeks tools.
Add-on Services
Real Geeks also provides additional services like paid online advertisements, Real Leads, and a texting assistant to amplify your lead generation efforts.
Real Leads is a paid search and social marketing program that utilizes Facebook and Google PPC marketing to increase the number of buyer and seller leads going to your website. A team will assist you in ad creation through Real Geeks’ Facebook marketing feature. They will then deploy advertisements on Facebook with advanced audience targeting that ensures each lead is qualified and contains the right contact information. You can choose different ad sets that target one area.
Real Geeks’ paid Facebook and Google marketing (Source: Real Geeks)
Real Geeks’ Google pay-per-click (PPC) drives seller and buyer leads to your IDX website that is optimized by Real Geeks’ experts. The team will run a variety of ads focusing on your target areas. All campaigns will reflect areas and types of homes you’d like to focus on in your market. Your Real Geeks website will further have the ability to capture lead information. The length of commitment for Real Leads is six months. After six months, the commitment continues month-to-month with a 30-day notice. Contact the sales team for comprehensive Real Geeks pricing.
For $200 per month, you can enjoy Real Geeks’ Geek AI. Geek AI is a texting assistant that makes following up with new leads easier and helps you keep up with all the leads coming into your CRM. Once you subscribe to Geek AI, the assistant will automatically start and send a follow-up text message when a lead from your selected sources registers.
Geek AI will automatically engage with new leads via texts using buyer and seller-specific scripts. It will also automatically skip all text messages sent from other lead capture campaigns, like Drip and Lead Manager, to prioritize your responses and prevent conflicts with your automated workflows. Geek AI will send you an email and text notification to inform you of the best time to take over the conversation so no leads fall through the cracks.
- Pipeline management
- Internet data exchange (IDX) website
- Communication automation
- Marketing features
- Mobile app
Real Geeks garnered a very high rating for its robust features. It enables you to build a strong online presence that positively impacts your real estate business’ success, especially when you want to generate organic leads without additional advertising costs. Its fully functional IDX listings website and targeted landing pages allow you to showcase your expertise while nurturing solid relationships with prospects. Real Geeks CRM also has built-in tools to help convert leads through email marketing and SMS text messaging campaigns.
Real Geeks’ communication automation and personalized mobile app further enable you to be more efficient as you create deeper connections with prospective leads.
Real Geeks received an exceptionally high rating because it offers abundant tools and resources to support real estate agents, teams, and brokerages. Click on each tab below to learn more about its advanced and niche features.
- Lead generation
- Multiple landing pages
- IDX listing capabilities
- Custom design editor
Real Geeks’ IDX websites provide multiple design options and easy-to-edit templates so you can build brand awareness by differentiating your website. They also come with a custom design editor to customize your website’s colors, layouts, and other design elements based on your branding. The IDX will connect listings from your local Multiple Listing Service (MLS) automatically and update listings every 15 minutes, ensuring up-to-date and accurate information.
Example of Real Geeks IDX website (Source: Real Geeks)
Embeddable widgets can also be added to your site with a call to action (CTA). To capture lead information from your website, you can include a lead magnet or free item or service for visitors, such as a home valuation report, contact form, or search widget. Additionally, Real Geeks provides other features to drive traffic, like an interactive map function attached to the IDX searches, fast-loading pages, and saved searches.
- Variety of landing page templates
- Target specific audience
- Capture leads in different sales funnel stages
- Have one or multiple landing pages
Real Geeks has several customizable landing pages you can use to target niche clientele more effectively. Each landing page automatically captures lead information into the customer relationship manager (CRM) and identifies which prospects were generated through each landing page. This helps you sort leads based on their specific needs. From there, you can deploy the appropriate campaigns to nurture and convert them.
Sample Real Geeks property landing pages (Source: Real Geeks)
The following are the types of landing pages you can incorporate into your Real Geeks website:
- Property listing landing page: Showcase a specific property listing on your property landing page and use it in your social media ads to drive interest in that property.
- Market report landing page: This landing page attracts sellers who want to understand the current market. Market Reports are also fully integrated with the Real Geeks CRM, so you can easily monitor leads.
- Coming soon listing landing page: Use this landing page for off-market or pocket listings before you put it into the MLS to draw more opportunities and create higher demand as you prepare to launch a listing.
- Agent landing page: Highlight yourself, your team, or brokerage to drive interest from website visitors.
- Home valuation landing page: The home valuation tool helps sellers get a valuation of their current property and learn more about its potential sales value. Use this on your social media ads to attract potential seller leads.
- Custom lead capture forms: Create custom lead capture forms for your website and landing pages—edit the fields and calls to action as needed.
- Track lead activity
- Third-party integrations
- Lead and client insights
Real Geeks’ CRM has robust features so agents can monitor real-time activity, know when leads engage on the website, and get notified to follow up on high-engaging leads. With its live feed feature, you can track real-time activity as leads visit your site. Advanced search filtering enables you to filter leads based on their behavior, properties viewed, location, and time on the site. You can prioritize and hyper-target highly engaged leads by tracking lead progress through the lead scoring system and market insights.
Real Geeks Lead Manager CRM dashboard (Source: Real Geeks)
Real Geeks’ CRM lets you gather contact information from your website, landing pages, and widgets. You can also collect leads through third-party integrations and lead sources like Trulia, Zillow, and Realtor.com. Additionally, it offers insights gleaned from your leads’ social media platforms to help you better engage by understanding their interests. It also holds call logs, notes, and appointment reminders to ensure no leads fall through the cracks.
- Automated messages
- CRM syncing
- Premade templates
Real Geeks’ automated SMS responders and text messaging feature help you turn leads into appointments and convert contacts into sales. Utilize SMS text messaging through the CRM to conduct conversations with multiple leads simultaneously. You can respond directly on your desktop if you’re in the office or on your mobile phone for texting on the go. Texting ensures information doesn’t get lost in an inbox and captures the attention of prospects by giving them quick updates, such as new listing announcements.
Buyer and seller leads automated SMS messages (Source: Real Geeks)
You can automatically follow up on leads with Real Geeks’ SMS responders and text messaging features. The Texting Tool Wizard allows you to select an Autoresponder message from Real Geeks’ library, which you can immediately apply to your website sources. You can customize these messages to add your personal touch.
When site visitors submit their information on a landing page, the Autoresponder will send the lead a text message. Once leads respond, you can engage them based on their search criteria and set up appointments for a listing presentation. What’s great about this feature is that the website source where the lead’s contact information is collected is stored in the CRM, making it easy to determine the lead’s intent, like if a buyer is interested in a specific property.
- Schedule preset emails
- Drip campaigns
- Email automation per lead type
Automate your marketing campaigns by setting up a workflow drip system on your Real Geeks CRM. This email marketing automation sends drip email campaigns through the CRM on your behalf, which enables you to target specific leads as emails are sent based on criteria outlined in your CRM.
Sample of campaign workflow library (Source: Real Geeks)
Set up a series of emails to be sent at specific intervals using preset content from Real Geeks’ library. To engage a new prospect, automatically send an email after a landing page form is submitted. You can further set up general follow-up emails on your workflow drip system to nurture prospects as they progress in their real estate journey.
- IDX listing site
- Shareable between clients
- Syncs with CRM
- Push notifications
Real Geeks provides agents with a personal app to stay connected with clients as well as manage and organize leads on the go—at no added cost. Leads are automatically logged into the app from the site, and the source of lead activity is tracked in the CRM. Prospects can log into your application and access listing information without visiting other third-party websites.
Real Geeks’ client mobile application (Source: Real Geeks)
Recent statistics show that 73% of homebuyers use mobile or tablet devices to search for properties. Prospective clients can use the app to search, save, and mark listings as “favorites.” The application also sends push notifications related to a lead’s selected listings—this information is also fed into your CRM, so it’s available to you during your communications.
Real Geeks obtained a perfect score for its automation tools, which make it easy for agents to capture and follow up on leads. Its IDX websites have customizable templates to tailor according to your branding preferences. You can add, customize, and change widgets for a personalized website, minus the complicated coding.
The CRM platform provides advanced filtering to help you target multiple clients simultaneously with lead nurturing campaigns. Though familiarizing yourself with several features can be a bit of a learning curve, the Real Geeks Support Center will help you navigate through the different tabs.
Real Geeks Agent CRM dashboard (Source: Real Geeks)
Conveniently, integrations between the website forms, landing pages, and third-party vendors feed leads directly into the CRM, minimizing your data entry work so you can focus on closing deals and prioritizing strong leads. Moreover, you don’t have to obtain outside sources to deploy the ads on your behalf, as Real Geeks’ paid advertising service will feed leads into the CRM through strategic Facebook and Google pay-per-click (PPC) marketing.
How We Evaluated Real Geeks
In assessing Real Geeks against other real estate marketing companies, I considered various critical factors, including pricing, a free trial, and a money-back guarantee. I also regarded general and advanced features like real estate-specific templates, email marketing, lead capture forms, auto-responders, and CRM integration. Help and support and expert scores were also factored into our scores.
20%
Advanced/Niche Features
30% of Overall Score
The marketing agencies evaluated provided all the general features to support real estate marketing efforts. We assess whether the companies provided IDX integrations, reporting and analytics, website builders, social media ads, third-party integrations, mobile applications, search engine optimization (SEO) tools, and landing pages.
25% of Overall Score
We evaluated whether Real Geeks offers free trials, tiered subscription plans, and money-back guarantees. We also considered the length of the free trial and each subscription’s pricing.
20% of Overall Score
To further evaluate the features of each company, we rated whether the marketing company offered real estate templates and had email marketing, lead forms, auto-responders, CRM integration, and print mail solutions.
10% of Overall Score
We wanted to ensure that agents could obtain the help and support needed to execute their marketing strategies successfully. We rated if agents could reach out to support outside business hours as well as phone, email, and live chat availability.
15% of Overall Score
Expertise in the field and firsthand experience with the providers allow us to evaluate the standout features, value for the money, and ease of use for each provider.
*Percentages of overall score
Bottom Line
When it comes to capturing leads and automating follow-ups, Real Geeks stands out as a real estate marketing platform. With customizable IDX websites, landing pages, and an automated workflow system, agents can manage leads from end to end in one single platform. CRM automation further ensures agents focus their energy on qualified clients who are ready to convert. Based on Real Geeks reviews, users enjoy the platform for its tools that help grow their online presence and generate leads to scale their business.