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CIRP: 40% of Apple Users Keep iPads for 3+ Years, Up 4% From 2023

A new report by CIRP reveals the duration Apple users keep their iPads. As per analysis, Apple users do not frequently upgrade to new iPhone m…

Survey: Google Smartphone Users Least Loyal, Apple Users Most Loyal to Brand

According to Statista Consumer Insight, Google is facing a big challenge in keeping its smartphone users loyal. When in a survey, Google smartphon…

AI Boosts Marketing Efficiency, Insights from Gartner’s 2024 CMO Spend Survey

Gartner’s 2024 CMO Spend Survey, released recently, shows that investments in paid media have grown. However, spending on marketing technology, lab…

The Power of Influencers Unraveled: How Much Do They Charge And What Role Does AI Have In Persuading Consumers

The power of influencers in today’s world of social media cannot be denied. Very rarely do you not come across a certain product or service that w…

Which Country Leads in Remittance Outflows? Discover the Top Contributors in Global Money Transfers

In 2022, the United States led the world in the amount of money sent by workers living abroad. Workers in the US sent over $80 billion in remittanc…

Meta Shifts Away From News As Facebook Publisher Referrals Drop 50%

It’s quite clear that Meta was not joking when it spoke about walking away from the world of news. A new report published by Pressgazette based o…

A New Study Talks About How Google SGE Results are Impacted by Verticals

Ziptie analyzed 500k queries to find out which patterns trigger SGE results. Google’s search generative experience (SGE) is not available for all …

Counterpoint Research Shows Smartphone Shipment in the US Has Declined in Q1 2024

According to CounterPoint Research’s Market Monitor Data , the shipments for US smartphones have declined by 8% in Q1 of 2024. The reason for this …

Study Highlights Parental Concerns and Actions on VR Privacy Risks

Recent research has shown that although more minors are using virtual reality (VR) apps, many parents do not understand the privacy risks that come…

Android vs iPhone: Which One is Dominating the Smartphone Market?

In 2024, Android dominates the global smartphone market with estimated 3.9 billion users, while iPhone users reach 1.56 billion. Android holds 70…

eMarketer Report Shows US Brands Spending Billions in Sponsoring Content But Having No Remarkable Growth

US marketers are projected to allocate $8.14 million toward social media sponsored content in 2024, indicating a 16.0% increase from the previous y…

YouTube Dominates Global Google Searches in 2024, Followed by Facebook, Weather, and Amazon

SimilarWeb analyzed its data to find out what are the most searched things on Google in 2024 so far. The top most searched thing on Google in 2024 …

LinkedIn Data Shows Social Media Marketing is the Most In-Demand Skill on the Platform

LinkedIn is a great platform for job hunting and networking. There are different types of employers who seek right candidate for a number of jo…

LinkedIn Earned Its Highest Revenue in Q1 of 2024 Which is Higher Than the Revenue of X and Snapchat Combined

X and Snapchat were some of the early social media apps that started charging users. There is another social media site that is charging users – Li…

LinkedIn's User Count Disclosure Raises Questions: Nearly 48 Million EU Users Reported

In accordance with the EU Digital Services Act (DSA), all major online platforms are now mandated to disclose their EU user counts regularly, e…

Pew Research: Majority of Americans Alarmed by Social Media's Political Power

Pew Research Center did a survey about political power over social media and it was found that many Americans think that social media companies ar…

The Smartwatch Market Braces for Disruption in 2024

While Apple has reigned supreme in the smartwatch arena thus far, analysts forecast significant disruptions could be on the horizon in 2024. Accord…

TikTok Ban Would Transform The Online Landscape Into A Safer Place For Kids, Claim American Parents In New Study

A ban on the popular social media app TikTok in the US is taking center stage after President Biden passed the bill into law after gaining a majori…

Bad Bots Made 49.6% of the Internet Traffic in 2023 with Human Internet Traffic Decreasing Drastically

The 2024 Imperva Bad Bot Report shows that 49.6% of the traffic on the internet comes from bots in 2023 which has increased 2% from 2022. This is…

Report by Pew Research Shows that 73% of US Citizens are in Favor or Press Freedom

Pew Research conducted a new study about the thoughts of US citizens on freedom of press. 73% of the Americans think freedom of press is extre…
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