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AI Boosts Marketing Efficiency, Insights from Gartner’s 2024 CMO Spend Survey

Gartner’s 2024 CMO Spend Survey, released recently, shows that investments in paid media have grown. However, spending on marketing technology, lab…

Snapchat’s Latest Environmental Initiative Helps Advertisers Realize Carbon Footprints of Ads

Snapchat appears to be on a mission to raise awareness on matters like how to be more environmentally friendly. The Go Green mission is currently …

The Power of Influencers Unraveled: How Much Do They Charge And What Role Does AI Have In Persuading Consumers

The power of influencers in today’s world of social media cannot be denied. Very rarely do you not come across a certain product or service that w…

Unconventional Ideas Gain Popularity on Social Media, Binghamton University Study Shows

A recent study from Binghamton University in New York has discovered that on social media, the more unusual an idea is, the more likes it tends to…

Which Country Leads in Remittance Outflows? Discover the Top Contributors in Global Money Transfers

In 2022, the United States led the world in the amount of money sent by workers living abroad. Workers in the US sent over $80 billion in remittanc…

Meta Shifts Away From News As Facebook Publisher Referrals Drop 50%

It’s quite clear that Meta was not joking when it spoke about walking away from the world of news. A new report published by Pressgazette based o…

A New Study Talks About How Google SGE Results are Impacted by Verticals

Ziptie analyzed 500k queries to find out which patterns trigger SGE results. Google’s search generative experience (SGE) is not available for all …

Microsoft Says Its New AI Bing Search Engine Will Serve Google Tough Competition But Sundar Pichai Disagrees

The CEO of software giant Microsoft thinks they’ve got Google sweating bullets after the unveiling of the latest AI-powered Bing search engine. Bu…

Instagram Teases New Creator Revenue Program Called ‘Spring Bonus’ As Adam Mosseri Compares App To Other Arch Rivals

Popular social media app Instagram has been known for being the ‘go to’ place for many enthusiastic creators to get the best returns for creating e…

Counterpoint Research Shows Smartphone Shipment in the US Has Declined in Q1 2024

According to CounterPoint Research’s Market Monitor Data , the shipments for US smartphones have declined by 8% in Q1 of 2024. The reason for this …

AI's Threat to Jobs and Wages, OpenAI CEO Expresses Concern

OpenAI CEO Sam Altman recently expressed significant concerns about the impact of artificial intelligence on the economy. Speaking at a Brookings I…

Google Capitalizes on Uncertainty Around Potential TikTok Ban to Boost YouTube Ads

Google is reportedly using the potential ban of TikTok in the US to encourage advertisers to shift their focus towards YouTube. As per Insider , an…

Apple Pulls iPad Pro Ad After Criticism

Apple recently faced a wave of criticism for its latest advertisement for the iPad Pro , prompting an apology from the company. The ad, which was i…

Apple Grilled For Failing To Eliminate Hurdles For Its Users With Delays In Alternative Digital Payment Options

Apple has long been condemned for behaving like a monopoly and setting up constant payment challenges for users. It’s been years since the tech gi…

Is Google Search Getting Worse? CEO Sundar Pichai Responds To Allegations Targeting The Company

Critics are having their say about Google Search and how the quality seems to be worsening with time. But who better to question the company in thi…

Google’s Lack Of Communication Questioned As Most Updates Go Unnoticed

Google is under the radar for not doing enough in terms of the communications front as many critics feel updates are going unnoticed. When asked t…

Google’s Future Focuses on AI, Says Former CEO

Former Google CEO, Eric Schmidt shared insights on the future direction of Google. He emphasized that the company’s focus is shifting from traditio…

New Lawsuit Accuses OpenAI Of Using Copyrighted Books Illegally For AI Model Training

OpenAI seems to be in deep waters after being sent a new lawsuit in its direction by The Authors Guild. They’re accusing the AI giant of making us…

Android vs iPhone: Which One is Dominating the Smartphone Market?

In 2024, Android dominates the global smartphone market with estimated 3.9 billion users, while iPhone users reach 1.56 billion. Android holds 70…

eMarketer Report Shows US Brands Spending Billions in Sponsoring Content But Having No Remarkable Growth

US marketers are projected to allocate $8.14 million toward social media sponsored content in 2024, indicating a 16.0% increase from the previous y…
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