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AI Boosts Marketing Efficiency, Insights from Gartner’s 2024 CMO Spend Survey

Gartner’s 2024 CMO Spend Survey, released recently, shows that investments in paid media have grown. However, spending on marketing technology, lab…

The Power of Influencers Unraveled: How Much Do They Charge And What Role Does AI Have In Persuading Consumers

The power of influencers in today’s world of social media cannot be denied. Very rarely do you not come across a certain product or service that w…

eMarketer Report Shows US Brands Spending Billions in Sponsoring Content But Having No Remarkable Growth

US marketers are projected to allocate $8.14 million toward social media sponsored content in 2024, indicating a 16.0% increase from the previous y…

20+ Alternatives for WordPress that You Should Try in 2024

WordPress is responsible for powering millions of websites but it isn’t the only publishing site with a Content Management System (CMS). In this ar…

LinkedIn Data Shows Social Media Marketing is the Most In-Demand Skill on the Platform

LinkedIn is a great platform for job hunting and networking. There are different types of employers who seek right candidate for a number of jo…

CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction

According to the CMO survey, the impact of generative AI in marketing has increased the sales productivity by 5% and customer satisfaction by m…

Google Claims Human Oversight Is Crucial To Eliminate Factual Errors In Generative AI Content

While the world of Generative AI content is booming today, it comes with its fair share of drawbacks. Critics cannot stress enough how factual erro…

Marketers' Holy Grail: Airbnb Leads Search Sentiment Ranking, Reveals New Study!

Airbnb leads the pack in a new search sentiment analysis among the top 100 advertisers, closely followed by Viacom and Netflix. This ranking shows …

Influencer Earnings Set to Rise in 2024

eMarketer – a market-research firm, has released data about influencer earnings. The report says that influencer earnings from social media are exp…

New Study Proves Quarter Of Shoppers More Likely to Purchase Products Online After Seeing Ads On Retailer Websites

The power of ads and how they influence shoppers can never be underestimated. And if you fail to believe us, you might wish to look at this next st…

State of PPC Global Report 2024 Shows the New Trends in Ad Campaigns with AI Becoming the Top Priority for Many Advertisers

State of PPC Global Report 2024 by PPCsurvey talks about concerns about the search market and it was revealed that AI is going to be the top prio…
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