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What Is Video Conferencing? Key Features & Top Platforms

Video conferencing allows multiple parties to hold online meetings through audio and visual technology. It involves the use of video meeting softwar…

Taxable & Non-Taxable Fringe Benefits: A Small Business Guide

Fringe benefits are company-paid incentives you offer employees above and beyond their regular salary. They can include traditional employee benefit…

What Is a Chatbot: A Small Business Guide

A chatbot, short for chatterbot, refers to computer programs that automate text- and voice-based communication. Chatbots are conversational applicat…

Demand Forecasting: Models, Benefits, and How to Do It

Demand forecasting is a type of predictive analytics that helps you anticipate your upcoming consumer demand so you can make better supply chain, m…

What is Vendor Managed Inventory? Pros, Cons, & Examples

Vendor managed inventory, or VMI, is a collaborative strategy that differs from traditional supply chain models by bridging the gap between supplier…

What Is Bulk Email Marketing? Why It Works + Examples

Bulk email marketing (also called “mass email marketing”) is one of the oldest forms of digital marketing—mainly because it’s enduringly effective. …
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