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Snapchat’s Latest Environmental Initiative Helps Advertisers Realize Carbon Footprints of Ads

Snapchat appears to be on a mission to raise awareness on matters like how to be more environmentally friendly. The Go Green mission is currently …

Google Capitalizes on Uncertainty Around Potential TikTok Ban to Boost YouTube Ads

Google is reportedly using the potential ban of TikTok in the US to encourage advertisers to shift their focus towards YouTube. As per Insider , an…

Google Search Ad Costs Rise as Click Growth Slows

Google Search remains the leading platform in paid media, but it is becoming an expensive option as the number of clicks continues to decline. In t…

More Delays Expected For The End Of Google’s Third-Party Cookies Across Chrome

Search engine giant Google is again opting to delay the end of its third-party cookies across the Chrome browser. The company seems to be falling…

Ad Transparency Tools Ordered By Watchdogs Are Still Not Found On 11 Leading Tech Platforms

A new study is shedding light on how ad transparency tools that were once requested by top regulators are still yet to be found on the world’s lead…

YouTube Issues ‘Zero Tolerance’ Behavior Against Ad-Blocking Apps Amid Crackdown

Popular video-sharing platform YouTube has confirmed today how it is carrying out a major crackdown against ad-blocking apps. The company is goin…

Calls for Vigilance Grow as Intellexa and Insanet Accused of Utilizing Online Ads to Disseminate Spyware, Advocating for Ad-Blockers

A new discovery has web users and privacy advocates on high alert. Buried in the endless stream of online advertisements, nefarious forces have fou…

New Study Proves Quarter Of Shoppers More Likely to Purchase Products Online After Seeing Ads On Retailer Websites

The power of ads and how they influence shoppers can never be underestimated. And if you fail to believe us, you might wish to look at this next st…

State of PPC Global Report 2024 Shows the New Trends in Ad Campaigns with AI Becoming the Top Priority for Many Advertisers

State of PPC Global Report 2024 by PPCsurvey talks about concerns about the search market and it was revealed that AI is going to be the top prio…
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