Leveraging the power of real estate video marketing helps agents sell listings, attract new clients, educate prospective clients, and market their services. However, many real estate agents are not sure where to start. There are endless ideas for real estate videos—from listing videos to neighborhood tours to behind-the-scenes content. I’ve gathered 16 types of videos and real-life examples, along with the resources and tips you need to start creating high-quality videos for your real estate business.
Real Estate Agent Personalization Videos
Competition is fierce, and first impressions mean everything for real estate agents to be successful. Personal branding has become the cornerstone of agent recognition. In this digital age, prospective clients are not just looking for a property to purchase; they’re looking for a trustworthy partner who they can connect with to guide them in what will be the largest and most expensive purchase of their life.
Savvy real estate agents are leveraging the power of video marketing in real estate to offer a glimpse into the life of the agent behind it all. Here are five examples of ways real estate agents can engage with their audience:
- Introduce Yourself
- Share a Day-in-the-Life
- Go Behind the Scenes
- DIY Home Improvement Tips
- Social Media Trends
Click the tabs to learn more about each type and how each video works for agents, and find excellent examples of video ideas for realtors:
Share a Day-in-the-Life
Day-in-the-life videos are popular on almost every social media platform and appeal to a wide audience. This type of video content also goes a long way to connect to viewers since you’re giving them a peek behind the curtain into who you are and what you do. This will also give you a chance to educate your viewers about real estate while personalizing your brand. Take your viewers on a more in-depth journey of hosting an open house, setting up multiple property tours for buyers, or preparing a home for listing.
Day-in-the-life video by Quiana Watson (Source: YouTube)
DIY Home Improvement Tips
Do you have experience in do-it-yourself (DIY) projects? Share tips and tricks to help sellers maximize the value of their home before it goes on the market. These quick how-to videos will surely increase engagement while showcasing your personality.
realtor.com DIY Home Improvement Projects (Source: YouTube)
Client-focused Videos
Video content focused on client interactions is a great way to highlight what truly matters: the clients themselves. Featuring happy clients who can share their success stories builds trust and credibility with the agent. These videos give a glimpse into the agent-client relationship while highlighting the agent’s commitment to delivering top-notch service and obtaining desired results. Putting clients front and center will help grow your business and make your brand feel friendly and relatable.
Client-focused videos are more than just testimonials from past clients. Let’s look at three examples of ways agents can use client-centric videos in real estate marketing:
- Testimonials
- Community Events
- Neighborhood Guides
Click the tabs to learn more and see examples of each suggestion of video ideas for realtors.
Testimonials
One of the most powerful video ideas for real estate agents is testimonial videos. As of 2024, 95% of consumers actively sought out reviews for local businesses before making a purchase. Written reviews are extremely important, but video reviews go even further in showing how your clients truly feel about you. Testimonials should showcase your hard work and expert services to generate new leads for your business.
Zach McDonald client testimonial video (Source: YouTube)
Community Events
Filming community events presents the agent with an opportunity to connect with potential and past clients on a personal level. These videos show agents as active members of the community, which builds trust and rapport. By sharing the fun and energy of local gatherings, agents can highlight the lifestyle and amenities in the area, showcase their expertise, and leverage themselves as an expert in the community.
@teamherr Does your neighborhood agent do these types of events? #neighborhoodagent #community #givingback #comebemyneighbor #experience #speaking ♬ original sound – Team Herr Real Estate
Special community event by video by teamherr (Source: TikTok)
Neighborhood Guides
Another extremely impactful real estate marketing video idea is a neighborhood tour. This will establish your local expertise by providing a valuable resource to both buyers and sellers. Choose one area or neighborhood to cover per video to make your neighborhood tour engaging and valuable. This will help optimize your video for Google, YouTube, and social media searches. Highlight a few popular and attractive elements of the area, along with your narration about what makes the area special.
Caitlin Martin neighborhood tour video (Source: YouTube)
Property Showcase Videos
Showcasing properties is the number one way of attracting buyers to view your listing. Unlike photos or text, video gives viewers an opportunity to engage with the property’s layout, size, and atmosphere. These videos let agents highlight the property’s best features, like unique architecture or nearby amenities, making it more appealing to buyers.
There are several ways to show off a property depending on its unique features and provide a deeper look at what it may feel like to live there.
- Property Tours
- Virtual Reality (VR) Tours
- Drone Footage
- Before and After Transformations
Click these tabs to see the four types of property showcase videos.
Property Tours
When most people think of real estate videos, listing videos are usually the first thing that comes to mind. Although this is far from the only type of real estate marketing videos agents should create, listing videos have two unbeatable advantages: they help you sell listings faster and attract more listing clients.
Buyer’s agents can use the same concept and create videos showing different properties available in a geographic area. Discuss different ways you find properties for sale and win them in multiple offer scenarios.
360hometours.ca listing video (Source: YouTube)
Virtual Reality (VR) Tours
Virtual reality tours have been a game changer in real estate video marketing. With VR, potential buyers can explore properties from the comfort of their homes, getting a real feel for the layout and feel of a property. Agents who use VR position themselves as industry leaders by offering an immersive experience to buyers and attracting tech-savvy sellers.
Sotheby’s International Realty VR marketing example (Source: YouTube)
Drone Footage
Drone footage enhances video marketing for realtors by offering viewers a bird’s-eye view of properties and their surroundings. This footage is extremely powerful when marketing a unique property, such as one on the water, in the mountains, on farmland, or on acreage. It helps the listing draw more attention, attract potential buyers, and boost sales. Check out the video below, which highlights virtual reality (VR), drone footage, and other tools in action that agents can use to level up their marketing game.
Sotheby’s International Realty property marketing video with drone footage (Source: YouTube)
Best practice: Always remember to get the listing agent’s permission to market any property. The right to market the property effectively lies with the agent and their brokerage.
Expert Advice Videos
An important element of real estate video marketing is introducing experts who can advise on various topics. As agents, our clients look to us to know all the answers. Most agents fail to realize that providing all the answers doesn’t mean knowing all the answers. Experts exist for a reason, and smart agents build a network of real estate professionals in different specialties.
Expert advice videos are a helpful resource when used correctly and can help build the agent’s brand while attracting more clients. These four examples of expert advice videos are sure to expand your audience as you shine through as an expert in your field:
- Live Question and Answer (Q&A) Sessions
- Educational Content
- Interviews With Experts
- Market Updates
Check out the tabs for more information.
Live Question & Answer (Q&A) Sessions
Live Q&A sessions on social media are a great way for real estate agents to connect with their audience in real time, building trust by showing off their expertise. Answering questions and chatting with viewers allows agents to add a personal touch to their marketing while sharing insights and advice on the local market.
YouTube For Real Estate Live Q&A – 1-20-22 (Source: YouTube)
Educational Content
Buying or selling a house can be complex, and clients will inevitably have questions about the process. By creating educational content, you can answer their questions in a format that’s engaging, organized, and easy to understand while simultaneously building an online presence.
Being able to answer relevant questions in the real estate field will establish your position as the go-to expert for buyers and sellers. Educational content can easily be edited to create an endless number of ideas for real estate videos on TikTok, Instagram, and Facebook.
Javier Vidana educational real estate video (Source: YouTube)
Interviews With Experts
Another smart move in real estate video marketing is interviewing other real estate professionals. By featuring experts like mortgage brokers, home inspectors, and interior designers, agents show that they are plugged into the latest trends. Providing valuable insights from industry insiders gives viewers a deeper understanding of the market, increases engagement, and adds credibility for the agent to stand out as a knowledgeable and trusty resource in real estate.
Interview with a home inspector (Source: YouTube)
Market Updates
As a real estate agent, you will likely be frequently asked about the real estate market. Since this is a topic many people are interested in—and a topic that changes often—it’s an ideal source for real estate video ideas. To most effectively attract a local audience with your market updates, include local references and examples of home prices.
Jason Walter real estate market update video (Source: YouTube)
Tip: Keep in mind that the real estate market changes frequently, and filming one video on the state of the housing market will not last forever. Set a calendar reminder to refresh your market updates on a regular basis—at minimum annually.
Equipment Needed to Shoot Real Estate Videos
Whether you’re creating a painting, a building, a business, or a video, your success depends on having the right tools. With modern smartphone technology, most realtors can start creating videos without purchasing additional equipment. However, investing in a high-quality DSLR camera and a few additional videography tools will take your real estate video marketing ideas to a new level of professionalism and effectiveness.
Here are some suggested pieces of video gear that will make your real estate videos look more professional:
- Digital single-lens reflex (DSLR) camera: One of the best starting cameras for real estate professionals is the Canon Rebel T7. It can help you get a crystal-clear video without too many settings to learn on your own.
- Wide-angle lens: Just like in real estate photography, having a wide-angle lens is the key to making videos that capture an entire room.
- Microphone: Whether you plan to talk directly to your camera or create narration, you need a microphone that can prevent distortion.
- Selfie stick, tripod, or gimbal: These are all forms of video stabilizers, and they help prevent your video from shaking as you walk around.
- Supporting gear: Remote trigger, external flashes, and flash diffusers are key real estate photography tools that will make video creation look more professional with less effort.
Another way to upgrade the quality of your video without purchasing equipment is to optimize your profiles and marketing channels. For example, a real estate YouTube channel will have limited success without adding a cover photo or profile photo. You’ll get the most mileage out of your video marketing efforts by using every tool at your disposal.
Top Real Estate Video Marketing Software
It’s possible to create high-quality videos with just a smartphone and social media editors. However, finding the right software to edit and share your videos will help you efficiently create professional video content. Real estate video marketing services can include editing apps, a customer relationship manager, or additional tools to create personalized videos.
Find out more about the best real estate video marketing software for agents in our buyer’s guide. To get you started, here are a few of the best free video marketing tools for real estate video creation:
Pro tip: If you also want to improve the quality of your real estate listing videography, consider software programs that make it easy to generate 3D virtual tours. Matterport is the most well-known 3D tour creator. Aside from this, learn about other high-quality options in our guide to the best Matterport competitors.
Even the best real estate videos are useless if no one ever sees them. Be sure to get the most mileage out of your carefully crafted videos by promoting them through a variety of different strategies. Even if you have a large social media following or email list, keep in mind that not every one of your followers or subscribers will see your content. Instead, you need to promote your videos on every platform, repurpose them, and reshare them to get the maximum reach.
Repurposed video content by @nicolemfreer (Source: TikTok)
A few ways to get the best results out of your video marketing ideas include:
- Plan your content: Before shooting, have a clear plan of what you want to convey in your video. Create a script, if necessary, and be sure to keep the content informative yet fun and engaging.
- Invest in quality equipment: Use high-quality cameras, microphones, and lighting equipment to make your videos look and sound professional.
- Showcase the property: If you are creating property-related content, be sure to showcase the most attractive features of the home. Capture spaces at different angles, and be sure the camera doesn’t shake.
- Tell a story: Compel potential buyers to view your property by telling a story. Highlight the lifestyle potential of the home and its surroundings to help viewers imagine themselves living there (think lake house, privacy, city living, etc.).
- Include calls to action: Encourage viewers to take action by including clear calls to action. Whether it’s visiting your website, scheduling a showing, or contacting you for more information, make it easy for them to take the next step.
- Optimize for mobile viewing: It’s 2024, and most people watch videos on their phones or tablets, so ensure your videos are optimized for mobile viewing across multiple devices. Don’t believe me? Just ask an Android user who has received a video from an iPhone user.
- Promote across multiple channels: Share your videos on multiple platforms, including your website, social media, paid digital advertising, and landing pages, to reach as many viewers as possible.
- Engage with your audience: Respond to viewer comments to promote engagement and build relationships. This shows that you are attentive and responsive, which will build trust.
- Monitor performance: Track the performance of your videos using analytics tools. Look at metrics like views, engagement, and conversions to determine what’s working well and what needs improvement.
- Stay consistent: The key to building a strong online presence is consistency, which helps keep your audience engaged and coming back for more.
Pro tip: Maximize your video marketing impact by embedding videos on your website, sharing YouTube links on third-party sites (like Zillow), and repurposing content across multiple platforms. Enhance engagement with text and music overlays and automate video sharing through email campaigns for broader reach and increased exposure.
Real Estate Video Marketing Statistics
Anyone who has been involved with digital marketing in the last few years knows that video is a powerful marketing medium on every marketing channel. Plus, the video marketing landscape is continuing to grow and develop, so agents should start finding ways to make videos work for them.
Most utilized video marketing channels (Source: Wyzowl)
To show why video marketing is so important for real estate professionals, here are a few key statistics:
- The average consumer watched 17 hours of online videos per week in 2023, an increase from 10.5 hours in 2018.
- As of the last update in 2023, 91% of business owners use video as a marketing tool, an all-time high since data was originally collected back in 2016.
- Listings with drone photography sell 68% faster than listings without them.
- 73% of homeowners say that they would prefer to list their home with an agent who uses video.
- Consumers remember 95% of the information they receive from video, compared to only 10% when reading it.
- 84% of video marketers say that video has helped them successfully generate leads.
- 66% of users say they pay the most attention to short-form videos.
- 82% of people who have watched a brand video were influenced to make a purchase.
Bottom Line
Video should be an integral part of your real estate marketing strategy. Fortunately, because of the versatility of videos, there are a variety of options to easily start creating videos that fit your personality and brand. Using the real estate video examples and ideas above, start establishing a video marketing strategy that enables you to generate more real estate leads.