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Counterpoint Research Shows Smartphone Shipment in the US Has Declined in Q1 2024

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According to CounterPoint Research’s Market Monitor Data, the shipments for US smartphones have declined by 8% in Q1 of 2024. The reason for this decline is stronger smartphone shipment in Q1 of 2023 after covid-19 when the shipments started getting back on track. After that, there were continuous declines in the sub-$300 segment due to a number of reasons like carriers pushing for 5G, weakness in the prepaid market and some OEMs pulling away from the market.

CounterPoint Research’s director for North America, Jeff Fieldhack, says that there is a weak demand for smartphones in the market right now as can be seen from the decreased revenues in Q1 of 2024. There was a decrease in YoY shipment, mainly because of unfavorable YoY comparison between iPhone 14 Pro/Pro Max and other smartphones in Q1 of 2023. Despite this, Apple is still steady with 52% market share in Q1 of 2024 while sub-$300 Android smartphones are seeing a decline in their shipments.

Senior Analyst of CounterPoint Research, Maurice Klaehne, said that the decrease in new Android models and devices aiming for 5G have overall decreased the YoY shipment of Android smartphones. The high cost of 5G is also stopping OEMs from competing in the market. Samsung grew a bit of its shipments followed by its S24 series. Samsung’s market share was 31% in Q1 of 2024 and it was the highest since 2020.

Associate Director, Hanish Bhatia said that we can see some growth in YoY shipment in Q3 and Q4 of 2024 because of holidays and some new releases. GenAI is also going to drive out some shipments in upcoming months.

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