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CIRP: 40% of Apple Users Keep iPads for 3+ Years, Up 4% From 2023

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A new report by CIRP reveals the duration Apple users keep their iPads.

As per analysis, Apple users do not frequently upgrade to new iPhone models, and similarly, they retain their iPads for extended periods.

According to CIRP data, 40% of Apple users have used their iPads for more than three years as of 2024, a 4% increase from 2023 and a 12% increase from 2022.

In 2023 and 2022, only 23% of users had been using their iPads for two or more years, but this has now increased by 25%.

In 2024, 25% of Apple users have used their iPads for two or more years, while another 25% have used theirs for one to two years. Only 10% reported using their iPads for less than a year.

CIRP also reported that many users are reluctant to upgrade their iPads unless faced with issues like dead batteries, full storage, or broken devices.

With the recent launch of the 2024 iPad Pro and Air, it remains to be seen if these new models will inspire users to upgrade.

The CIRP data reflects user preferences prior to the new models’ launch, covering the period from March 2023 to 2024.

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